Primary Tones

This season’s colour story celebrates the return of vivid, saturated tones that make a statement. Inspired by the Primary Tones trend on the Spring/Summer 2026 runways — where expressive, confident colour ruled alongside sculptural silhouettes and creative expression — this collection embraces bold hues that energise your wardrobe.

105 products

Primary Tones

This season’s colour story celebrates the return of vivid, saturated tones that make a statement. Inspired by the Primary Tones trend on the Spring/Summer 2026 runways — where expressive, confident colour ruled alongside sculptural silhouettes and creative expression — this collection embraces bold hues that energise your wardrobe.

From vibrant reds and emerald greens to electric blues and rich purples, each piece feels alive with colour and personality. These aren’t pastels or muted tones — they’re pieces that lift your mood, stand out in a crowd and work beautifully together or individually. Think easy-to-wear dresses, functional separates and head-turning accessories, all in eye-catching shades that reflect joy, confidence and a fresh take on everyday style.

Whether you’re dressing for brunch, holidays or weekend plans, this edit makes dressing fun and unapologetically colourful — a timeless way to bring fashion trends into your real life with ease.